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Sugar in the Raw is "turbinado sugar," also known as "raw sugar." It's more than just a trend you see at restaurants and cafes; it's a textured sugar that offers a different taste and texture. Turbinado sugar is made from fresh-cut sugar cane, grown in the rich volcanic soil of Maui, Hawaii. The crystals are less processed and never bleached, and therefore retain more of the plant's natural flavor and deep color. Its distinctive taste, pleasing coarse texture, and natural golden color enhances the taste and presentation of specialty coffee. Because it doesn't dissolve like regular granulated sugar, it's useful for creating toppings for muffins, breads, and cookies too.